The next era of Pride Month marketing

Pride Month is underway, marking a season of celebration that's become a mainstay for some brands. But earning the trust of LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts. This week on the Modern Retail Podcast, special projects editor Melissa Daniels interviewed LGBTQ+ marketing specialists Matt Tumminello and Matt Wagner of Target10. Their conversation centers on earning trust with LGBTQ customers long before it's time for a Pride collection, starting with the ways companies used to show up and how that's changed over the years. The conversation gets into: How "Pride marketing" is in its third act as cultural winds change How earning trust with LGBTQ+ consumers takes more than a one-time campaign Winning strategies that start with authentic moments and messages