The Next Evolution of Online Shopping: Shopify’s AI-Powered Future with James Johnson | #524

In this episode of Add To Cart, host Nathan Bush sits down with James Johnson, Enterprise Leader at Shopify, to unpack how the global commerce platform is evolving to meet the future of eCommerce. As a former retailer turned tech leader (with stints at Michael Hill and Salesforce) James brings a grounded perspective on Shopify’s transformation into a commerce operating system. The discussion explores Shopify’s latest ‘Editions’ release, which puts AI at the centre of everything from customer segmentation with Sidekick to dynamic storefront building with Horizon themes. They delve into the practical applications of AI for retail, from smarter customer service roles to POS innovations, and name-drop forward-thinking retailers such as JB Hi-Fi, Hairhouse, and Crumpler.Reset and Scale Your Meta Strategy Bootcamp: https://campus.addtocart.com.au/checkout/reset-and-scale-your-meta-strategyThis episode was brought to you by:ShopifyKlaviyoAbout your guest:James Johnson is a commerce and retail specialist who has helped retailers and independent businesses navigate the ever-changing world of eCommerce by sharing real-world insights and best practices, drawn from years in the trenches. He’s led award-winning teams that have been recognised across the industry from winning Best Multichannel Retailer to being finalists at the World Retail Awards.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community