The Next Evolution of SaaS: Letting Customers Build Features

Welcome to The SaaS CFO Podcast! In today’s episode, we sit down with Dana Rochman, CEO and co-founder of Legato, an innovative company building an AI-powered app creation layer for SaaS platforms. With deep roots in product management and technology leadership, Dana shares how Legato is on a mission to empower non-technical business users — like CFOs — to build custom tools, dashboards, and workflows directly inside their existing B2B applications, eliminating the need for lengthy and costly customizations.  We explore Legato’s journey from inception in 2025, their $7 million seed round, and the importance of clear narrative and validation in fundraising. Dana also opens up about go-to-market strategies, pricing models in the age of AI, and how the platform aims to help SaaS vendors win the AI race by unlocking new revenue streams. Tune in for a behind-the-scenes look at how Legato is bringing the power of app creation to the hands of business users everywhere.  Show Notes:   00:00 Building AI tools for non-engineers  03:44 Customizable tools and workflows explained  09:14 Starting fundraising with strong validation  10:51 Why investors believed in us  14:47 Vendors monetizing dashboards and customizations  17:19 Maintaining and improving the app  20:06 Closing remarks and AI vision  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/legato-raises-7-million-seed-round  Dana Rochman’s LinkedIn: https://www.linkedin.com/in/danarochman/  Legato AI’s LinkedIn: https://www.linkedin.com/company/legato-ai/  Legato AI’s Website: https://www.legato.ai/  To learn more about Ben check out the links below:  Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe  Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page  SaaS Metrics courses here: https://www.thesaasacademy.com/  Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout  Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray