The Next Media Empire Will Be Built Around Live Experiences

In this episode of the California Sports Lawyer Podcast, host Jeremy Evans examines why the next media empire will be built around live experiences. As digital content and streaming technology create an abundance of media, live entertainment remains scarce, increasing the value of experiences that combine intellectual property, technology, venues, ticketing, and direct audience participation. Jeremy discusses how Sphere’s The Wizard of Oz and MARI’s proposed acquisition of ATG Entertainment reflect the convergence of content, production, physical distribution, ticketing, and audience relationships. The episode also explores how artificial intelligence and immersive technology can transform existing intellectual property, how live experiences generate revenue beyond ticket sales, and why content libraries may become the foundation for the future of live entertainment. As entertainment, media, sports, intellectual property, technology, and law continue converging, companies that can repeatedly transform intellectual property into live experiences across venues and markets may be positioned to build enduring media businesses. Success will depend on legal and business structures addressing talent and intellectual property rights, technology licenses, music, approvals, venue terms, sponsorships, ticketing data, territories, and future formats. (Season 8, Episode 32). Copyright 2026. California Sports Lawyer. All Rights Reserved. (www.CSLlegal.com) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.