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EPISODE · Jun 22, 2020 · 22 MIN

The Next Normal: Trusted Voices

from Resource Centre · host BFM Media

Covid-19 and the ensuing lockdowns have boosted our consumption of social media and with it - the influencer economy. According to Komaci Network, engagement rates have tripled, and 1 in 3 followers have purchased something recommended by an influencer during the MCO. We speak with Chief Marketing Officer Andrew Lee about influencer relations post-pandemic, and why engaging in “trusted voices” is proving to be the most authentic way for brands to communicate with their audiences.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jun 22, 2020

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The Next Normal: Trusted Voices

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How long is this episode of Resource Centre?

This episode is 22 minutes long.

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This episode was published on June 22, 2020.

What is this episode about?

Covid-19 and the ensuing lockdowns have boosted our consumption of social media and with it - the influencer economy. According to Komaci Network, engagement rates have tripled, and 1 in 3 followers have purchased something recommended by an...

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