The Next Phase of AI Adoption Inside Hotel Companies - Stuart Greif

Stuart Greif, Chief Strategy and Innovation Officer at Forbes Travel Guide, shares what he’s seeing as AI adoption inside hotel companies enters its next phase. Drawing on his involvement with Destination AI and insights from a panel he led with leaders from major global brands, Stuart explains how hotels are building on early efficiency gains and broadening their focus. He walks through concrete examples of how AI already supports revenue, sales velocity, staffing decisions, and the guest experience, and outlines where momentum is building next as adoption matures.t. Watch the panel Stuart led at Destination AI 2025: How Hotel Chains Are Deploying AI TodayCompanies mentioned:ActablAbra HospitalityLeveeGuestOSHyper NimbusRoomiy A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands