The Next Storefront Is AI with Tarek Müller

What happens when AI becomes the storefront?In this episode of The Retail Tea Break, I’m joined by Tarek Müller, Co-Founder and MD of About You and SCAYLE, for a fascinating conversation on the future of commerce. From SCAYLE’s expansion into the US market and its recent Levi Strauss & Co. partnership, to the growing role of AI and Large Language Models in retail discovery, Tarek shares why the industry is entering another major shift in consumer behaviour. We also explore how AI is changing operational efficiency, personalisation and even fashion photography through TAYLA, a platform already transforming digital content production at scale.If you want to understand where retail is heading next, this episode is essential listening.Key TopicsWhy LLMs like ChatGPT and Gemini are becoming major traffic sources for retailersHow brands need to rethink visibility and discovery in an AI first worldThe significance of SCAYLE’s partnership with Levi’s and expansion into the USWhy retailers relying solely on product catalogues risk becoming commoditisedHow ABOUT YOU is using AI to reduce content production costs while improving conversion, introducing TAYLATarek’s predictions for the future of e-commerce, AI transactions, and social commerceFor more information:AI fashion photo shoots at scale: Visit Tayla.aiBuilt for retailers, by retailers: Visit: www.scayle.comThis episode of the Retail Tea Break podcast is brought to you by SCAYLE, the enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences with a seamless and flexible feature set that can be extended through APIs. Trusted by brands like Levi Strauss®️, Harrods, Manchester United and Deichmann, SCAYLE enables businesses to accelerate innovation and drive real growth.