The Next Supplement Wave Pt 6: Borrowed Trust vs. Owned Trust: The Needed Playbook

"Send me a text"Most supplement brands borrow their trust. A doctor on the site, someone else's ingredient study, the same certifications every competitor has. Needed didn't borrow. They ran their own clinical study, on their own product, to prove their own claim. And they used it to win the hardest buyer in the entire industry, the pregnant woman.That's Needed, as in the word. Find them at thisisneeded.com.In this episode:Why borrowed trust is fragile, and owned trust is the real moatHow Needed attacked the belief that standard prenatals are good enoughWhy a bold claim to a skeptical buyer is dangerous unless your proof is bulletproofThe honest risk of running a study on your own productHow to manufacture your own trust even without a clinical-trial budgetBecause supplements are an act of faith. And in the one category where proof matters most, the brand that owns its proof steps outside the scrum entirely.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand