The NEXTY effect: How emerging brands gain mainstream recognition

The NEXTY awards are coming back to Newtopia Now, bigger and better than before! This week, co-host Adrienne Smith is joined by Meredith Kaufman, associate editor at New Hope Network, to explore the exciting return to and revamp of the NEXTY awards at Newtopia Now 2025.This year’s NEXTYs feature a special Newtopia Now category, where our panel of experts will choose 8-10 remarkable brands from each category who are exhibiting at Newtopia Now. The goal? Uplift the innovative, emerging brands that might not yet be in the Expo West pipeline but are creating waves in the natural products industry.Plus, get an insider's perspective on the tangible benefits of NEXTY nominations and hear about the "meaty" trends our team is eager to explore at the upcoming show.Whether you're an industry veteran or natural products enthusiast, this episode offers valuable insights into the future stars of the natural products world and the platform that's helping them shine.Listen now on YouTube, Apple Podcasts, or Spotify to discover the next generation of natural product innovators.