The "No-Branding" Trend [FR]

from TALK by Time to Watches · host Time to Watches

No-branding is not a new phenomenon. JSH notes and highlights this in a reference dossier by Olivier Muller. The trend is cyclical, and the past is full of similar examples and impulses: to "escape the box", to be perceived as "rebellious" or "alternative." In watchmaking, this phenomenon is booming...With Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet and Joël Grandjean.Le phénomène du no-branding n’est pas nouveau. JSH le remarque et le souligne dans un dossier référence signé Olivier Muller. La tendance est cyclique, le passé regorge d’exemples et d’élans similaires: «échapper au cadre», se faire percevoir comme «rebelle» ou «alternatif.» En horlogerie, ce phénomène est en pleine essor...Avec Thomas Baillod, Nicolas Wiederrecht, Christian Etienne, Marc-Christian Perronnet et Joël GrandjeanPodcast in FrenchHosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode was published on June 11, 2024.

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