The Noise, The Headlines & Why We Started This Show

Welcome to Episode Zero of The Bund Frequency.In this introductory episode, the team sits down for the first time to explain what the show is, why we started it, and the kind of conversations we want to have moving forward.The Bund Frequency is a conversation show about business, tech, culture, creativity, and life in China — but without the overly technical language or surface-level noise. Think of it as a relaxed conversation between friends, trying to make sense of the things happening around us.In this episode, we introduce the team, talk about the purpose of the show, and test our first casual segment, On The Table, where we react to a few current stories from Shanghai and beyond — from fashion and food culture to personal identity, social pressure, and the strange things people do in the name of self-improvement.This is Episode Zero, so it is not about perfection. It is about setting the tone.Welcome to The Bund Frequency.Show NotesIn this episode, we talk about:Why we started The Bund FrequencyWhat kind of conversations the show will exploreThe gap between overly technical content and surface-level online commentaryWhy Shanghai is an interesting place to talk about business, culture, creativity, and global trendsThe team behind the showOur first test of the On The Table segmentMaison Margiela bringing its show to ShanghaiThe Michelin Guide Shanghai 2026 and food cultureShanghai Burger MonthHeight insecurity, social pressure, and scam cultureWhat we want the show to become over timeAbout the showThe Bund Frequency is a conversation show about business, tech, culture, creativity, and life in China. The goal is simple: to talk about what is happening in the world in a way that feels clear, honest, and human.Some episodes will feature guests. Some will be team conversations. Some topics will be serious. Others will be lighter. But the focus stays the same: asking why things matter and how they connect to real people.Produced byThe Bund Frequency is produced by Limecut Studios in Shanghai — a creative and storytelling company working across film, branded content, and culture.Follow the showFollow, like, and subscribe for more conversations about business, tech, culture, creativity, and life in China.Youtube: https://www.youtube.com/channel/UCmD9P5UTOesbvmuauA7HGKQInstagram: https://www.instagram.com/thebundfrequency?igsh=YXRpeXFqNjR0eGEx&utm_source=qrCreditsTemitayo AdegboyegaAlexander YushkevichCecilia LiAna LingYuliia HoncharSonger JinMila Dapkiunas