The Non-Obvious Metrics These 5 Brands Use for Retail Media

Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Beauty. Unpack the real story behind MER (Marketing Efficiency Ratio), explore the pursuit of cross-channel customer lifetime value, and discover how brands are measuring purchase intent, search volume frequency and more. Also get fresh perspectives on tracking customer acquisition ROI and lifetime margin calculations across diverse sales channels.CHAPTERS:(00:00:00) What's in store for today(00:01:11) About the Show(00:01:31) MER Debate - Scott Ohsman, VP, Quickfire, LLC(00:02:53) CLV Tracking - Ben Galvin, Sr. Director, Monster Energy(00:05:37) Purchase Intent - Darren Silverman, SVP,  Petmate(00:06:22) Search Volume - Ash McMullen, Head of E-commerce, Advantice Health(00:07:34) Calculating LTV - Aj Patel, SVP, U Beauty(00:10:12) Outro SOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/Youtube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing