The Non-Technical Skills Needed to be an Effective RevOps Leader (with Mallory Lee of Nylas)

Marketing is one of the keys to reaching potential customers and boosting sales. That’s why investing in a great marketing strategy designed by experts will help you get ahead of the competition. How can you use marketing to open up more opportunities for your business? In this episode, we have Mallory Lee as our guest. Mallory was a former Marketing Budget and Operations Manager at ExactTarget and the current Operation Vice President of Nylas. With a wealth of experience across both Revenue and Business Operations, she effortlessly juggles leadership duties between the two. Mallory shares her experiences of learning and improving in marketing analytics and operations. She also shares tips on how to be efficient in marketing, including working in teams, hiring better people, and many more! Show Highlights: 01:16   Mallory’s introduction to ExactTarget 8 days after graduation 09:10   How motivation can impact your decision making 10:31   The effect of big brands in giving you a list of opportunities 14:37   Why Mallory prefers working with marketing teams over solo work 24:04   The importance of hiring the right people to specialize in a certain area 26:00   How better communication with the sales team can result to a better performance 27:30   The need for higher EQ to become an effective leader 28:25   What prompted Mallory to join Terminus 45:21   How Mallory was introduced to Nylas LINKS MENTIONED: Connect with Mallory Lee and learn more about Nylas, head on to: LinkedIn: https://www.linkedin.com/in/mallorylee/ Connect with Grayson Faircloth on: LinkedIn: https://www.linkedin.com/in/nosyarg/ Email: [email protected]