The Normal People Playbook with Aram Grigorian | Episode 9

Note: This episode is from a live recording of UNRACKED, having aired on January 14, 2026.Aram Grigorian, nutrition coach, co-host of the Other Side Lifestyle Podcast, and host of the Real Coaches Summit, joins Cooper Napoli to unpack coaching strategies for the general population.In this episode, he breaks down:How to structure programs for clients who aren’t athletes and why traditional methods often fall shortWhere these strategies show up when working with clients facing stress, sleep debt, busy schedules, and low confidenceThe adjustments he makes when clients have a history of injury or negative fitness experiencesThe importance of building trust quickly and prioritizing adherence while maintaining high coaching standardsAram also shares a standout moment on why coaching “normal people” can be more complex than coaching athletes, and how focusing on recovery, repeatability, and small wins drives long-term results.This is general population coaching from someone who lives it every day.Join us live for each episode. Follow @BridgeAthletic on Instagram to catch monthly announcements and be part of the conversation as it happens.Watch the full video on our Youtube channel: https://www.youtube.com/playlist?list=PLWugDFLfxg9yEcS3hPXIMlupx9gmIFFDNWhat is BridgeAthletic? BridgeAthletic is the leading training software for coaching professionals. Design programs, track progress, and deliver world-class training at scale. Start your free trial today. Use code "COOPER" at checkout to get your second month of Bridge at 50% off.