The number one change you can make to your website to improve conversions and build trust | Creating a how we work video for your residential building company with Owen, Marti and Vinnie

In today’s session, we’ll explore how video content can boost conversions on your website. Specifically, we’ll discuss how "How We Work With You" videos can build trust, establish authority, and address the five key questions potential customers often have before meeting your team for the first time. We’ve also included a selection of top-notch examples, which you can check out via the YouTube upload or the links below!   This episode is best viewed on YouTube but is still audio-friendly. 00:00  Introduction. 02:32 The framework we will be following to help build trust. 08:21 The tried and tested script - “Don’t f*ck with the script” - Owen 13:58— Where would you use a video like this? 15:44 Key elements to note from the script and why they are important. 17:55  Where you can find the full script. 19:05 Example video: https://vimeo.com/237017393/1fcc040e64?   At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips. Follow TPB for more: -https://www.instagram.com/theprofessionalbuilder/ Get your business health audit + free resources (including website audit) here -  https://www.theprofessionalbuilder.com  https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilderSee omnystudio.com/listener for privacy information.