EPISODE · Oct 3, 2016 · 31 MIN
The ‘Obligatory’ Structure of Effective Content
from The HeyCreator Show · host HeyCreator
Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they? Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program. In this 28-minute episode,... Listen to episode
What this episode covers
Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they? Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program. In this 28-minute episode,... Listen to episode
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The ‘Obligatory’ Structure of Effective Content
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