The Obsession Behind 2-Rock | Eli Lester

My guest today is Eli Lester, owner and CEO of Two-Rock Amplifiers and Divided by Thirteen. Eli is someone deeply obsessed with sound, craftsmanship, history, and the idea that the smallest details still matter. From vintage gear and vacuum tubes to photography, hot rods, and building amplifiers component by component, his world is driven by curiosity and an unwillingness to settle for “good enough.”What stood out to me most is that Eli still approaches this work like a fan. Even after years of building some of the most respected amplifiers in the world, he’s still chasing tone, still learning, and still trying to build something that inspires people to play.I thoroughly enjoyed this conversation, and I think you will too.Watch the video version on YouTube:🔗 YouTube Channel – Life With Strings AttachedLearn more about Life With Strings Attached, Boutique Guitar Showcase, and Jamie Gale's work in the guitar industry:🔗 Boutique Guitar Showcase🔗 Jamie GaleThank you for listening and supporting the ongoing conversation between music, makers, history and the future.