The Offer Mistakes Costing You BIG Money

Ever been told offers are about "Happy Meal deals" and guarantees? What if the people teaching you about offers have never pitched to VPs or the C-Suite in a boardroom? Is an offer more about leads on the frontend and delivery on the backend than you realize?In this episode, learn more about:-- Why the wrong offer keeps you drowning in doing "all the things."-- The offer experiment that became Ken's biggest revenue driver the last three years.-- How offers can help "building in public" and finding differentiated positioning more quickly.-- When "I don't want to sell to my network" becomes a huge mentality shift.-- If you want to make more money, keep doing this until it doesn't work.GO DEEPER-- Follow Ken on LinkedIn-- Read Ken's weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm