The Official Do Good Better Podcast Season Four Ep12: Charge Sponsorship's Ken Ungar Shares Sponsorship Planning Advice

Sponsorships mean so much more to nonprofits than just event success.  Ken is here just in time to tell you why. Ken Ungar is the president and founder of CHARGE.Prior to founding the agency, Ungar worked as a marketer, league representative, event promoter and business leader at the highest levels of professional sports. He is an attorney and a member of the American Marketing Association (AMA) and the Sports Lawyers Association. In 2020, Ungar earned the Professional Certified Marketer Certification from AMA.His experience in sports business, personal branding, media training and endorsements, as well as agents, sponsorships and legal issues, led him to author “Sponsorship Strategy: Practical Approaches to Powerful Sponsorship” as well as his previous book “Ahead of the Game: What Every Athlete Needs to Know About Sports Business.”Ungar has worked with several marquis brands on sports sponsorships and endorsements, including Bridgestone-Firestone, Coca-Cola, Disney, General Motors, Honda, Acura, Jim Beam, Microsoft, Reebok, and more.Ungar’s media interviews have been carried by outlets including ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal, Sports Illustrated, USA Today and World News Tonight.Buy Ken's Book: https://chargesponsorship.com/sponsorship-strategy/More About Charge Sponsorship:  https://chargesponsorship.com/about-charge/Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterAbout The Official Do Good Better Podcast:Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small & medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick answers fundraising questions and (most importantly) showcases how you can support these small nonprofits doing great big things!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate #dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: [email protected]: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359