EPISODE · Dec 8, 2020 · 26 MIN
The Omnichannel Dilemma: How Retailers Can Get It Right
from Knowledge at Wharton
New research from Wharton’s Santiago Gallino and Robert Rooderkerk of Erasmus University offers companies practical advice on how to develop new products that are ready to compete in an omnichannel world. Hosted on Acast. See acast.com/privacy for more information.
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The Omnichannel Dilemma: How Retailers Can Get It Right
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