The one about cold emails and warm connections

In this lively episode of Rethink Association, Maneesha Manges, CXO at HighRoad Solutions, hands the mic to Sharon Pare, our Director of Partnerships, for a wide-ranging conversation that’s part TikTok trend talk, part marketing deep dive, and all about rethinking how we build trust.From the strange and viral world of “Labubus and Lafufus” to how associations have always been ahead of the influencer marketing game, Sharon shares her take on what makes a message stick and how authenticity - not algorithms - is what really earns attention.