The one dollar lawsuit between Patagonia and Pattie Gonia | Commercial Awareness Compass #77

If you’ve been browsing TikTok lately you might have been wondering why everyone is suddenly worried about South American mountains, a clothing company and a drag queen. This isn’t the set up to a bad joke, but rather a high-profile trademark battle between clothing giant Patagonia and drag artist Pattie Gonia over $1 and name rights.On their side, Patagonia claim they are only doing this to protect their trademark so it can be defended in future. Meanwhile Pattie argues they are trying to bury them in legal fees and aren’t as ethical as they claim. How should a big brand navigate legal proceedings that are playing out in public? What legal metrics do courts use to measure trademark similarity? And how do corporate lawyers balance legal protection with ethical corporate identities?The Commercial Awareness Compass by AllAboutLaw, helps you build your commercial awareness every week with a beginners, intermediate and advanced breakdown of a story from an expert lawyer and trainee solicitor host. This story was taken from a live conversation a few months ago. If you don't want to wait for these conversations, head over to the Commercial Awareness Compass to get them straight to your inbox each week. 🚀 Boost your commercial awareness: https://www.allaboutlaw.co.uk/commercial-awareness-compass