The One-Man Band: Running a Single-Person Business episode artwork

EPISODE · Apr 3, 2023 · 16 MIN

The One-Man Band: Running a Single-Person Business

from Business is Good with Chris Cooper

How would you scale from one client to ten without hiring anybody – and still give those clients excellent service? That’s the question for the one-man band. How to build a single-person business is what Chris Cooper is addressing today on Business Is Good. Chris is sharing his vast experience as a business coach and mentor by narrowing down the decisions that the person running their own business has to make to three key areas. These are: should you do it, how to scale up your time effectively, and the tech you need to build a single-person business. You want to grow your business, you don't want to lose existing clients, and you know a little bit about different coaching modalities, CRM software, and social media platforms (like Facebook) that you can use to communicate with your clients. But how do you tie it all together, take advantage of increasing AI software opportunities, and succeed as a one-man band? Chris is here to guide us as he expertly weighs up the pros and cons of marching to the beat of your own drum while scaling your single-person business. "If you're thinking about scaling up by going one-to-many, what I would suggest (and what seems to be working for a couple of programs right now) is to go one-to-few."- Chris CooperIn This Episode:-Creating courses as a way to increase revenue and maximize your time-Building a client-centric business-How to scale your time from one-to-one to one-to-many-Various models on how to scale effectively-Dealing with a high turnover of clients -Talking to 12 people at a time as the ideal number for maximum retention-Using an existing social media platform (like Facebook) for client support-Following up with clients to help keep them accountable for generating results-Using the right CRM that fits your niche -Using AI to take people's dashboards and look at their metrics-Using AI to create media for you if you are a single-person operation-Hiring people who are good at what you aren't -Having high churn as a single-person businessAnd more!Resources:Blog - https://businessisgood.com/blog/Connect with Chris Cooper:Website - https://businessisgood.com/

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