The One Mindset Shift That Stops You Chasing Customers and Starts Building Them.

You've been programmed to trust dashboards over intuition. But relying on cold data is the single biggest mistake destroying your ability to connect with the market — a complete failure of empathy that kills your strategy before it even leaves the building.In this debut episode of Wild Culture, host Tanyika shares why, even as a seasoned marketer, she still loves being prey to brands, and she delivers the one mindset shift that stops the painful cycle of chasing customers and immediately unlocks the strategy for creating them.In this episode, you'll learn about the three advantages of the consumer mindset:- The spending comfort zone.- The conversion effort.- The 'why you can’t data-map'.Listen in as we dive deep into the fascinating chaos where strategy meets spending spree.