The One-Page CEO Dashboard: 12 Weekly Metrics to Run Your First Year

Most new home care founders run on hope and a handful of gut metrics — and that’s why 62% of first‑year agencies encounter cashflow surprises we saw across HCAB’s 531+ launches. This episode teaches a single one‑page CEO dashboard (12 prioritized weekly metrics) designed for non‑medical home care startups: revenue cadence, client acquisition velocity, caregiver fill rate, payroll lag, average visit value, private‑pay mix, Medicaid enrollment pipeline, new consult conversion, background check pass rate, overtime ratio, referral source ROI, and compliance exception count. Daniel Cross frames the executive choices those metrics force; Claire Bennett translates how a metric like compliance exception count maps to state rules (we use California and Texas as regulatory examples); Sophia Reed grounds each KPI in founder reality — what you actually do when the numbers look bad. You’ll leave with a clear monitoring cadence, a ready-to-use metric definition for each field, and an exact mid‑week checklist to prevent the common first‑year catastrophes we’ve fixed for HCAB clients.