The ONE Real Estate Investing Rule You MUST Know

Most investors analyze deals from behind a screen—but what you see online isn’t enough. Some of the biggest mistakes in real estate happen when investors skip on-the-ground due diligence and rely solely on numbers.In this episode, Mark Faris and John Makarewicz break down why physically touring rent comps is essential, how to accurately compare properties, and the biggest red flags investors need to watch out for. At Faris Capital Partners, we’ve walked thousands of properties and learned that what’s on paper rarely tells the full story. From hidden neighborhood issues to misleading rent projections, the details make all the difference in making the right investment decisions.They also discuss:✅ Why online research isn’t enough—why you must see the property in person✅ How rent comps impact investment returns and what investors often miss✅ The importance of local market psychology—what tenants really want✅ Real-world case studies from successful deals (and lessons from bad ones)✅ The checklist every multifamily investor should use before buyingWhether you’re just starting your real estate journey or are an experienced investor, this episode provides practical insights to help you make smarter investment decisions and build lasting wealth.