The One Secret Ingredient to Creative Campaigns From Nestlé’s Marketing Leader

Send us a text What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000 marketers and salespeople across 180 countries how to build campaigns that truly land! From global creative strategies for iconic brands like KitKat and Nespresso, to navigating the rise of TikTok, influencer marketing, and AI, James shares real-world lessons from 25 years at the heart of FMCG. Forget the theory - this is a behind-the-scenes look at how the biggest food and beverage company on the planet keeps brands relevant. What you’ll learn in this episode: - The creative formula behind Nestlé’s biggest campaigns - and how carving out time, investment, and talent makes all the difference. - How FMCG giants are shifting to human-first content and influencer-led strategies to stay authentic in a social-first world. - Why offline brand experiences, packaging, and in-store execution are still crucial in a digital-heavy retail landscape. Marketing in the FMCG world is evolving fast, but as James Godfrey reveals: 'The brands that win don’t just chase the latest tech trend. They double down on creativity, strong brand foundations, and truly human connections with consumers.' If you want to know what it really takes to keep brands relevant and future-proof your marketing strategy, you’ll want to hit play on this one. James Godfrey https://www.linkedin.com/in/jamesgodfreycommercial/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/