The One That I Want featuring Jason Trujillo and Kate Kompelien

The 1978 film, Grease, follows the romantic journey of Danny Zuko, played by John Travolta, and Sandy Olsson, played by Olivia Newton-John. You’re The One That I Want is the theme to the denouement of the story, when both characters recognize the persona of the other and reimagine who they could be for each other. Creating a product that customers want requires understanding the various customer personas. Afterall, not every customer is looking for Greased Lightning! Jason Trujillo and Kate Kompelien bring their incredible experience and insights to this episode of Next in Queue as we discuss: • Why products fail • How emotion figures into product development • Where product development typically starts and why it’s the wrong place • Why Journey Maps should be paired with Process Maps • Why internal products matter just as much as customer-facing products • The different roles of product channels • Famous examples of product failures Connect with Jason on LinkedIn – https://www.linkedin.com/in/jason2000/ Connect with Kate on LinkedIn – https://www.linkedin.com/in/katekompelien/ Music courtesy of Big Red Horse – https://bigredhorseband.com/ Brought to you by Happitu – https://happitu.com/