The One Thing Every Product-Based Business Needs To Survive

from Multiplier Mindset® with Dan Sullivan · host Dan Sullivan and Strategic Coach

Why was Thomas Edison credited as the inventor of the light bulb when at least six working light bulbs had already been in use for 20 to 30 years? Dan Sullivan explains why the focus in a product-based business can’t be the product — and what to do instead.

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This episode is 9 minutes long.

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This episode was published on May 26, 2017.

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