The One with Dino from CycleSaver: Salary Sacrifice For The Bike-share Generation

In this episode of Friends with Benefits, Dino Bertolis, founder of CycleSaver, argues that the biggest problem with most benefits programmes isn't a lack of generosity. It's a lack of friction.Dino joins Carl and David to make the case that removing every barrier to a benefit doesn't always drive take-up. Benefits that ask employees for a small amount of effort often get used more than the ones handed over completely free. People need to feel they've earned something before they'll actually use it.They also get into:The counterintuitive stat behind London's 57% rise in cyclingWhy time-bound campaigns beat always-on benefitsThe carrot vs stick debateWhat worked (and didn't) in Dino's years designing behaviour change programmes at Discovery VitalityHow CycleSaver's model complements traditional Cycle to Work schemesThe sustainability case employers are increasingly making for bike-shareDino's hot take on why reward and benefits leaders are some of the broadest generalists in any functionFriends with Benefits is the podcast for senior Reward and Benefits leaders. Hosted by Carl, VP of Benefit Strategy and Partnerships at Ben, and David, Co-Founder and COO at Ben.