The One With Gregg Hall from Santander: Rethinking Who Financial Wellbeing Is For

In this episode of Friends with Benefits, Gregg Hall, Senior Compensation and Benefits Manager at Santander, argues that most financial wellbeing programmes are built on the wrong assumptions — and miss the people who need help most.Gregg joins Carl and David to push back on how the industry talks about financial wellbeing. Most programmes are designed for people who are already doing fine — guidance on retirement planning, optimising pension contributions, making the most of salary sacrifice.That misses two groups at once. People in financial trouble don't need a manual on how to avoid getting into a hole — they need a ladder out of one. And high earners, often assumed to be financially resilient, often aren't. A career of fast pay rises, a big mortgage, a sales role with bonus dependency, and no rainy-day fund creates the same problem at a different scale — and redundancy exposes it.They also get into salary advance and the senior pushback Gregg had to overcome, why take-up is the wrong metric to measure benefits by, the pension engagement signals that actually mean something, "do it and ask for forgiveness" as a buy-in strategy, and the pet benefits trend coming over from the US.Chapters0:00 Intro2:00 The inflation and benefits adequacy debate7:35 What financial wellbeing actually means11:10 Why programmes are aimed at the wrong people12:08 Salary advance and the senior pushback15:30 Designing a programme with no budget17:34 The pension metrics nobody tracks19:44 Do it, then ask for forgiveness22:00 Industry vs. company — what actually shapes a strategy29:15 Talking to people, not demographics35:03 Pet benefits and what comes next37:42 Hot take: stop measuring benefits by take-up38:25 The high-earner assumption is wrongAbout Friends with BenefitsFriends with Benefits is the podcast for senior Reward and Benefits leaders. Hosted by Carl, VP of Benefit Strategy and Partnerships at Ben, and David, Co-Founder and COO at Ben.