The One with Joana from Eventbrite: Mental Health, Global Equity & Marketing Your Benefits

In this episode of Friends with Benefits, Carl and David sit down with Jo Viana, Director of Global Benefits at Eventbrite, to get real about what it takes to build benefits that actually matter especially when you’re supporting people across 9+ countries. They dive into the messy realities of global equity, the limits of utilisation metrics, why mental health needs more than a tick-box, and how communication can make or break your benefits strategy. It’s honest, sharp, and full of lessons from someone who's doing the work.Timestamps:00:00 – Meet Joana & the Eventbrite landscape04:30 – The equity balancing act08:00 – Mental health: usage ≠ impact15:00 – Breaking stigma through storytelling22:00 – Making benefits visible26:00 – AI, access, and cautious optimism37:00 – When redundancy matters41:00 – Benefits ConfessionBe the first to know when new episodes drop! Follow us on LinkedIn: https://www.linkedin.com/company/thanksben/