The One with Lee Zohlman, Formula E Director, Americas

What this episode covers

He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed. Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:How saying no to the wrong deal doubled his career trajectoryWhy partnerships, not sponsorships, define the next era of motorsport businessFormula E’s billion-impression growth story (and what it teaches every brand)How the electric series plans to conquer the Americas—Miami, Mexico City, São Paulo and beyond

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Frequently Asked Questions

How long is this episode of Business of Speed Podcast?

This episode is 53 minutes long.

When was this Business of Speed Podcast episode published?

This episode was published on October 22, 2025.

What is this episode about?

He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed. Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:How...

Can I download this Business of Speed Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.