The One with Will from Halfords: Why Benefits Lost Their Way — and How to Get People to Care Again

What happens when employee benefits get too complicated, too noisy — and people stop caring?In this episode of Friends With Benefits, we sit down with Will Winter Smith, Reward Director at Halfords, to explore why traditional benefits strategies are no longer landing with today’s workforce. From private medical that “lost its way” to too many bolt-on products and confusing comms, Will shares a refreshingly honest look at what’s broken — and what actually gets people to engage.00:00 — Engagement Is Key03:00 — Private Medical Has Lost Its Way08:00 — Product Overload and Noise16:00 — Benchmarking and the Same-Same Trap17:00 — We’re Retailers to Our Colleagues21:00 — Guerrilla Marketing and Disruptive Moments25:00 — ROI and Knowing When to Stop31:00 — AI Is Like Teaching a Toddler Origami38:00 — Culture and Trust Around AIBe the first to know when new episodes drop! Follow us on LinkedIn: https://www.linkedin.com/company/thanksben/