The Online Mistakes Costing Businesses Thousands in Leads - Wes Towers

In this episode of The Honest Mic, we sit down with Wes Towers, founder of Uplift 360 and a digital strategist who’s spent more than twenty years helping builders and trades get found, trusted, and chosen online.We talk about why so many construction companies struggle online despite doing great work, the website mistakes quietly killing leads, whether SEO still matters in the age of AI, and how smaller firms can compete with bigger brands without massive budgets.Wes also shares lessons learned from building a business the hard way: mistakes, tough seasons, adapting to change, and why authenticity matters more now than ever online.If you run a business, work in construction, or want to understand how customers actually find and trust companies today, this conversation is packed with practical insights.Topics include:Website mistakes that cost businesses leadsSEO vs AI: what’s actually changingHow small firms compete onlineBuilding trust through authentic marketingResilience, growth, and learning through failureLearn more about Wes Towers and Uplift 360:https://uplift360.com.au/If you enjoyed the episode, follow The Honest Mic, leave a review, and share it with someone building something real.