The only person that everyone has in common is the customer - Interview with Ben Reason of Livework

Today’s interview is with Ben Reason, founding partner of Livework, a leading service design firm. They help organisations with customer related challenges and how they affect the business and the organisation. Ben along with Lavrans Løvlie and Melvin Brand Flu, two other Livework partners, has recently published a new book called Service Design for Business: A Practical Guide to Optimizing the Customer Experience. Ben joins me today to talk about the book, what they have learnt, service design and how firms can use it to improve their customer experience. This interview follows on from my recent interview – Why Should Anyone Work Here? – Interview with Gareth Jones – and is number 164 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.