The ONLY Thing Your Facebook Ad Should Sell Is ______

Do you know what today is? For those of you who guessed my birthday, do not pass go, nor collect $200.  For those of you who said, International Puzzle Day You, my friend, would be correct! When advertising on Facebook, it's like one big giant puzzle piece.  You need to target the right audience.  With the right message.  At the right time.  You know I yap a lot about the importance of your offer.  Arguably, the most important piece of the entire marketing puzzle. However, the offer happens on your website.  When running ads, you need them to stop scrolling, read the ad copy, then click the link.