The Open House You Never Attend — Sean Herrero

Send us Fan MailSean Herrero is the first returning guest in the history of The Way — and he earned it. Episode 13 in Season 1, back for Season 2, Episode 4 with a 30-unit month at more than $30 million behind him and a team of exactly two people.This one is a masterclass in intentionality. Sean breaks down the open house engagement kit — the system that captures buyer relationships at open houses he never attends. Why the standard flyer offers nothing and therefore earns nothing. Why contact information is a transaction, and what you have to trade for it. And the reframe that runs underneath his whole business: it's not what the house costs, it's what the house costs you.We also get into why "the market is bad" is an excuse wearing a costume, the difference between reasons and excuses, what a Navy SEAL taught him about decisive action, applying deliberate pressure with non-refundable deposits, why he caps his training events at eight people, and how "I wonder if" became his entire AI strategy.Sean answers the Million Dollar Drop — and he's the first guest who could answer it from memory, because he already lived it in 2017.Sean Herrero is a Regional Vice President at CrossCountry Mortgage. Find him on Instagram at @adventurelender.Get the free playbook with Sean's complete open house system at dinokatsiametis.com/open-house-you-never-attendThe Way with Dino Katsiametis — Empower. Equip. Educate. The way lending should be done. #WhoCanWeServeTodayThanks for listening to "The Way With Dino Katsiametis"   For full show notes, links, and extra episode resources, visit dinokatsiametis.com. Follow Dino for weekly clips and mortgage leadership insights on instagram.com/dinokatsiametis | linkedin.com/in/dinokatsiametis Learn more about Ethos Lending at ethoslending.com.