The opportunities and challenges of making affordable socks in Kenya

This week we're talking with two friends who have set up a business making socks in Kenya. Both Vidyesh and Bishell grew up in Nairobi to entrepreneurial families, and after education in the UK returned home to begin a business. They are also friends with Sumit, who featured in the board game cafe episode. Vidyesh and Bishell decided on socks, as they felt there was a gap in the market and that by starting with a relatively discrete market (school socks) they could grow the business. It's a very interesting conversation that goes through the practicalities of building a manufacturing company in Kenya. One of the challenges they state is, for example, the high cost of electricity, and its unreliability, but also the opportunities that come from getting a loyal customer base in an emerging economy.READ MORE AT:https://theeastafricabusinesspodcast.com/2019/12/05/the-opportunities-and-challenges-of-making-affordable-socks-in-kenya