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EPISODE · Aug 7, 2026 · 39 MIN

The Opportunity and Threat Of Google Buyer Direct

from The Big Story

AI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.

Episode metadata supplied by the publisher feed · Published Aug 7, 2026

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The Opportunity and Threat Of Google Buyer Direct

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