The Orchestration of Winning the Recommendation, with Jing Feng, Co-founder and COO at Bluefish

As the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional search-based journeys. And with studies showing that 60% of consumers blame the brand itself, not the site or retailer they got the information on, the stakes for getting answer engine optimization right are rising. So Jing Feng, Co-founder and COO at AI marketing platform Bluefish joined us to share best practices and the cross-organizational orchestration required to win the recommendation.