THE ORGANIZED SIDE OF CRIME

Shinehead has been called the Over-Undertaker, and rightfully so, since he wasn’t just a bookie. He was an entrepreneur, an undertaker, in every sense of the word. He saw patterns in the way his piers bet, but he also paid attention to how to keep his clientele betting. He used VIP parties with entertainment and drinks as incentives to keep his clientele betting. But those parties also are a great way to lure back the bettors who owe Shinehead money. And it saves lots of money having to pay someone to collect for you when the guy who owes money wants to come to an unbelievably fun party. With Shinehead, there was no linear thinking. He was growing and protecting his business on multiple layers. But expanding his business meant he was exposing himself to trouble. And no matter how careful he was, Shinehead was faced with a dilemma. Either end his business, or someone else is going to end it, and him.