The Original No Makeup Makeup With Founder, Victoria Jackson

Victoria Jackson, the original creator and pioneer of the term No Makeup Makeup—and owner of the trademark—has spent decades shaping the way women think about beauty. Starting as a makeup artist in the 1980s, she sparked a movement that celebrated natural beauty and empowered women to feel confident in their own skin. She went on to found Victoria Jackson Cosmetics, the first cosmetics brand sold on television, achieving an unprecedented $1 million in sales in its first week and ultimately driving over $1 billion in revenue through 13 groundbreaking infomercials and a decade on QVC. After stepping away from the industry to focus on her family, Victoria made a triumphant return in 2024 with the launch of No Makeup Makeup—the brand—bringing a new era of clean, effortless beauty. Anchored by 13 inclusive shades of a 7-in-1 Foundation with proprietary FlexShade Technology™ and a precision-matched brush, the line is designed to enhance rather than mask. When it debuted on QVC in January 2025, it generated $1 million in just 24 hours, proving the enduring power of Victoria’s vision. Today, No Makeup Makeup continues to redefine beauty standards, showing that true radiance comes from confidence, not heavy layers of product.In this episode, Victoria also discusses:Pioneering the “no makeup makeup” movement during the 80sHer famous “half-face” demonstrative marketing When you look better, you feel betterThe importance of shade selectionWhy wearing more makeup ages youTurning challenges into opportunitiesExpanding the line into blushes and lipsticksWe hope you enjoy this episode and gain valuable insights into Victoria's journey and the growth of www.nomakeupmakeup.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out No Makeup Makeup at www.nomakeupmakeup.com and on Instagram at @originalnomakeupmakeupRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co