The Origins of "Tendernism" - A Sit Down with Nick Yepremian, Founder of Destination Smokehouse

Doug Melville sits down with the owner/operator of Destination Smokehouse Nick Yepremian, in an exclusive interview. His Southern California restaurant was where “Tendernism” was born. But after the success of generating hundreds of millions of views on social, Walter ‘Unc’ Johnson and Nick separated. Nick explains how “Tendernism” originated, discusses the trademark controversy, the equity conversation, the Keith Lee visit, and looks to clear up and address misconceptions about Walter’s role, while outlining plans to refocus locally and expand to other cities. Destination Smokehouse in Murrieta, California DM Doug: @DougMelville www.DougMelville.comSee omnystudio.com/listener for privacy information.