The Outdoor Trend Report with giovanni gallucci: May 28, 2026

from The Outdoor Trend Report · host giovanni gallucci

Toyota's 2026 Trailhunter rolled the two-year aftermarket build inside the OEM line and financed the whole stack, gutting the customer journey ARB and Old Man Emu built their US business on. The play isn't to fight the spec, it's to sell the next stage: basecamp craft, real recovery training, the build series that runs after the dealership. Tariffs and the PFAS phase-out handed every made-in-USA outdoor brand a competitive moat they didn't pay for, with a six to nine month window before import brands reprice. And Texas is the structural outdoor buyer for 2026 while most brand creative is still shooting in Moab. . . . | ai-assisted content (00:00) - Intro (00:32) - Story 1 (03:14) - Story 2 (06:28) - Story 3 (10:04) - Outro

Episode metadata supplied by the publisher feed · Published May 28, 2026

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The Outdoor Trend Report with giovanni gallucci: May 28, 2026

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