The Packer Podcast: Kevin Hamilton on Driving Desire when Marketing Blueberries

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 11, 2025

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The Packer Podcast: Kevin Hamilton on Driving Desire when Marketing Blueberries

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