The Paint Colors That Could Cost You Thousands episode artwork

EPISODE · Jul 1, 2026 · 4 MIN

The Paint Colors That Could Cost You Thousands

from Mortgage Research Network Podcast · host Mortgage Research Network

A fresh coat of paint can add value—or quietly cost you thousands when it’s time to sell. Zillow’s latest research found that certain colors can influence buyer perceptions and offers, with some shades adding value while others may reduce a home’s sale price by as much as $18,000. Tim Lucas and Craig Berry explain why paint colors matter, which shades buyers prefer, and the simple updates that can help make a home more appealing.Connect with Mortgage Research Network:YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@MortgageResearchNetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/mortgageresearchnetwork/⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/mtgresearchnews⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠MortgageResearch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠First Time Homebuyer Cheat Sheet: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4w8CiVM⁠⁠⁠⁠⁠⁠⁠⁠⁠Homebuyer Calculators: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4n0hDPv⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with a lender: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/426GyawIn this episode you’ll learn:Why paint color can affect home value: Zillow found that buyers are willing to pay more for homes with certain colors and less for others.How one shade could cost sellers thousands: Homes with ochre yellow walls in multiple rooms could sell for up to $18,000 less.Which colors buyers prefer most: Pale blue, sage green, and charcoal gray tend to create a modern, inviting feel that attracts higher offers.Why trendy colors can quickly fall out of favor: Popular design choices can change rapidly, turning yesterday’s hot color into today’s buyer turnoff.Which rooms matter most: Fire-hydrant red bathrooms and pale pink kitchens ranked among the least appealing color choices.Why neutral doesn’t have to mean boring: The right shades can help buyers picture themselves in the home without sacrificing style.How decluttering can improve buyer impressions: Removing personal items and oversized furniture can make rooms feel larger and more inviting.Why kitchens deserve extra attention: Small upgrades and cosmetic improvements can deliver an outsized return when selling.How staging with future furniture can help: Buying furniture for your next home early can help showcase your current home more effectively.Why curb appeal and cleanliness still matter: A deep clean and attention to obvious defects can improve first impressions and buyer confidence.The big takeaway: Selling a home is part art and part science. Small details—from paint colors to staging—can influence buyer emotions and potentially add thousands to your final sale price.Read the full article: https://www.mortgageresearch.com/articles/paint-colors-that-hurt-home-value/

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