The Parleh’s Kevin Kennedy on the Rise of iGaming Content in Ontario

From the Department of Learning Something New Every Day (or something went MIA from our aging brain): Bill Gates was the brain behind the “content is king” phrase.Alas, we digress.On the latest Gaming News Canada Show, The Parleh’s director of creative strategy and partnerships, Kevin Kennedy returned to the podcast for a chin wag about the evolution of content and storytelling in the legal business of online sports betting and igaming. Kennedy, one of the six partners in the creation of The Parleh (and, in the name of transparency, Gaming News Canada is Parleh Media Group owned) almost four years ago, has led the company’s work on behalf of OLG, ProLine, Sports Interaction (Entain), Party Casino (Entain), BetMGM, BET99, FanDuel, Betano, NEO.bet, Wildz (Rootz), 888 (Evoke), BetVictor and NorthStar Gaming, since Ontario’s open marketplace launched in April 2022. The Parleh has also collaborated with sports organizations such as the Canadian Elite Basketball League and, more recently, The Curling Group, and produces Sports Interaction segments featuring David Bastl on Amazon Prime Video’s NHL Coast to Coast broadcasts during the regular season.https://www.instagram.com/reel/DIrbtydPifz/?igsh=aGhhaG96bWV5MXBhWe took Kennedy on a trip down memory lane to the spring/summer of 2021 when he oversaw a deep roster of content creators producing a plethora of video clips from their residences during the height of the COVID-19 pandemic. Fast forward to today, where we discussed the lessons learned along the way, the strategy for managing multiple operators in Ontario, the balance of sports betting and igaming storytelling – including the creation of “streeters” content that is now commonly used in the market – and the growth in online casino content. Hosted on Acast. See acast.com/privacy for more information.