The Partner Problem You Can’t Recruit Your Way Out Of

Partner growth often starts with the same response: recruit more partners.But what happens after those partners sign?In this episode, Amiee Keenan talks with partner enablement leader Alissa Amundson about why recruitment alone rarely creates sustainable channel growth. They explore what meaningful enablement looks like beyond training, how to help partners recognize and position opportunities, and why services enablement may be one of the biggest missed revenue opportunities in the ecosystem.Alissa also shares practical ways to measure enablement, build partner confidence, improve implementation quality, and keep your solution top of mind—even when partners represent competing vendors.You will also hear why a jeweler protected his Rolodex more carefully than his inventory, how a branded mug can become an enablement tool, and why partners should never be surprised during a QBR.Chapters:00:00 Introduction to Partner Enablement and Its Impact01:01 Alyssa's Background and Passion for Education03:39 Common Misconceptions About Enablement05:23 The Role of Structured Enablement Programs07:14 Top of Mind Messaging and Visual Cues09:30 The Value of Swag and Visual Reminders11:13 Partner Relationship as a Critical Asset14:17 Metrics to Prove Enablement Impact18:24 Tracking and Communication in Enablement22:06 The Biggest Revenue Opportunities Missed by Partners26:40 The Entire Lifecycle of Partner Enablement🔗 Connect with Amiee on ⁠LinkedIn⁠ 🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.Learn more about ⁠The ISV Society⁠