The PARTNERNOMICS® Show - Brendan King: Episode 54, Co-Founder & CEO of Vendasta

Today, our guest on The PARTNERNOMICS® Show is Brendan King, Co-Founder & CEO of Vendasta. Brendan King is the Co-founder and CEO of Vendasta. Vendasta is the #1 platform for selling digital solutions to small business. Vendasta believes in local businesses. Vendasta sees that they are getting Starbucked, Amazoned and Walmarted to death. Local businesses simply lack the tools expertise to compete. Vendasta is changing that. It's technology platform, combined with best of breed software vendors and the brand and expertise of a local media company, agency or vertical partner that the small business knows and trusts, provides small business with the tools and expertise they need to succeed. Intense, boisterous, imaginative. Brendan King, CEO of Vendasta is the innovative force of the company. Brendan has built a fantastic team of 260 and growing Vendastians and is committed to finding the best and brightest. It’s his ability to look at the big picture while maintaining quality on the finest details that ensures Vendasta’s success. ” Before founding VendAsta, Brendan served as COO and a Director of Point2 Realty solutions. From 2002 through 2007 Brendan was the visionary and entrepreneurial driving force behind Point2 Agent, growing its membership to over 165,000 agents and brokers in 85 countries. In 2007, he was named one of the '100 Most Influential Real Estate Leaders' by Inman News. Brendan also served as Point2 Technologies Director of Marketing from 2000 to 2002. Brendan founded and sold two successful computer retailing operations. Delron Computers (1990-1995) and CompuSmart (1995-2000), the later of which was franchised nationally across Canada. Brendan also worked for Cameco Corporation as a Geophysicist and holds an Advanced Bachelor of Science degree in Physics from the University of Saskatchewan. Those of you who are familiar with Brendan will know that his laugh is frequent, infectious and identifiable in a room of 200 people.   Key Insights: From Physics to SaaS: A Nonlinear Journey into Tech Leadership Building Vendasta: A Channel-First Go-to-Market Strategy Product-Led Growth Before It Had a Name Strategic Partnerships: Lower CAC, Higher Impact Leadership Philosophy: Optimism and Discipline Evolving from COO to CEO: Strategy vs. Operations Lessons from Hindsight: Aligning Growth and Efficiency Vendasta’s AI Strategy: Model Agnostic, Transparent, and Practical Future-Proofing Jobs with AI Enablement   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos